The May 21 Wall Street Journal ran an article about the Forgotten Market Online, women over 35.
The fastest growing segment of Facebook users is women over 55, ... and 65% of online apparel sales go to women over age 35, according to market researcher NPD Group. Among these, the fastest growing sales are to women between 55 and 64 years old
Online sales to women aged 25-35 fell 8% in the year ended in March, but sales to 55-to-64-year-olds rose 11%.
Saks Fifth Avenue's website, the average age of an online customer is 42, and she spends an average of $400 when she visits.
So here's the point: if you hunting for customers, be sure to consider how you can reach these buyers.