tag:blogger.com,1999:blog-8167368901903885103.post1359561671475558334..comments2023-09-09T05:07:10.944-07:00Comments on Get Real Marketing: For and About Local Marketing: Online Ad Design for Radio & TV AdvertisersUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8167368901903885103.post-55685114920521129862008-10-24T10:37:00.000-07:002008-10-24T10:37:00.000-07:00Hey Sharon - the 2AdPro solution isn't a self-serv...Hey Sharon - the 2AdPro solution isn't a self-serve. it's an easy web interface that the ad rep uses - an IAB compliant ad is created overnight then presented to the advertiser. I like it because it lets small businesses maintain the relationship with the media rep, but the media doesn't need to keep a design staff as FTEs. <BR/><BR/>Gannett uses 2AdPro already as do some other newspapers. <BR/><BR/>My intuition tells me Mike is correct, and that most small advertisers won't take the time to do the self-design. In a post a week or two ago Greg Sterling showed some stats that seem to indicate self-service among smb will top at about 13%. http://gesterling.wordpress.com/2008/10/14/yet-another-view-of-smbs/amyrabinovitzhttps://www.blogger.com/profile/18049910578987548494noreply@blogger.comtag:blogger.com,1999:blog-8167368901903885103.post-41528369412252120302008-10-24T05:29:00.000-07:002008-10-24T05:29:00.000-07:00Amy, forgive my ignorance, but please tell me more...Amy, forgive my ignorance, but please tell me more about this product. Am I right that advertisers will now be able to place their own display ad via the Web and templates? If so, I love the idea. HOWEVER...I was just on a Webinar for SNA by Mike Blinder, who was talking to our newspapers about the need to change banner ads every week. I asked about self-service products and if any papers were embracing them. Mike said he loved the idea but most advertisers wouldn't/don't bother to use them. I hate that! I'm wondering how this collaboration might change that positively. I truly think that anything that frees up an account executive or ad rep to prospect for other new advertisers is great especially when it also empowers the current advertiser.Anonymousnoreply@blogger.com