This is something local newspapers and regional yellow pages should have been doing all along- not particularly email but all types of emerging marketing, and I predict this will be a winner for Constant Contact...great PR, great results, and a program that will expand quickly.
It's even nicer that their LA representative is Kelly Flint, formerly of United Way, since that brings the experience of someone used to having a limited budget and a diverse group of constituents.
Way back when I first got involved in the local interactive scene - in 1994 and 1995 - I held an ongoing series of luncheon seminars for advertisers of the Houston Chronicle. They were very, very appreciative, and in many ways, that helped lay the foundation for the success houstonchronicle.com has experienced (not to dismiss the incredibly progressive and practical interactive management teams over the years).
Anyway, thumbs up and accolades for "REAL MARKETING" to the Constant Contact team. There's no reason that small businesses should have to prowl through the web or take days out of the office attending seminars to get the low-down on email marketing.
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2 comments:
This does sound like a winning idea. I'm already a Constant Contact fan - it's easy and oh so reasonably price.
Employers everywhere are utilizing training seminars as a way to quickly and efficiently teach their workers new skills. Seminars for marketing are very effective of teaching employees new skills that will increase productivity.
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