Online Ad Design for Radio & TV Advertisers

The partnership between 2AdPro and MediaSpan was announced* today - (*Full client disclosure is due here: I worked on this announcement, but that isn't the only reason why I like this partnership.)

2AdPro and MediaSpan Enable Radio and Television Stations to Create Custom Online Display Advertising for Local Advertisers

It's good news for small business and here's why:

1. It's a benefit to local advertisers to have as many ways as possible to get an online presence.
2. Not every small business wants to go the route of self-service search advertising, but hiring a designer is costly.
3. This has left a lot of small advertisers scrambling to find low-cost online display ad creations.
4. The ability to work with the local radio or tv station (with whom many small advertisers have an existing relationship) opens up a lot of opportunities.

Anything that opens up online advertising - inexpensively and professionally - is a good thing.