TV Week broke the news today that the "English-language, NBC-owned TV stations have been renamed NBC Local Media. The new division [is] important to the station group’s mission to be a full-service local content provider for all digital platforms and to provide a full range of integrated marketing solutions to the local marketplace.
"Brian Buchwald has been named senior VP of local digital media and multiplatform, and Mark French has been named senior VP and general manager of NBC Everywhere, a new unit focusing on the company’s growing digital place-based networks. Both appointments are effective immediately and report directly to NBC Local Media Division President John Wallace."
Hmmm...so NBC is trying to get a bigger piece of the local advertising pie. Are there new partnerships to look forward to, or will they try to go it alone. Whatever the case, it's worth watching.
And in other local news, check out Peter Krasilovsky's coverage of the announcement Zillow has made its move to partner with newspapers, a good sign that newspapers aren't going to lay down and die when it comes to their part of the online real estate advertising that Borrell Associates estimates will swell to $3 billion by 2010.
What's all this mean for the small local business? More companies trying to build better local sites can only help create healthier advertising platforms. Will big media ever create a digital strategy that is useful and effective for small businesses? We'll have to wait and see.