The folks at Local.com have taken an age-old tactic used by newspapers and created a "Best of" promotion.
Given that Yelp.com (a Local.com partner) is big enough that folks are beginning to look at it with a little more skepticism, the timing is good and I like this recent promotion even though the prizes for the business are a little chintzy (publicity, enhanced SEO listing). Seems the company could have arranged a co-promotion with Staples for $100 gift certificate. Anyway...I stray. This is an example of a promotion that works:
Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, announced the launch of the company’s “Best of Local” awards program.
The annual “Best of Local” program will feature the best businesses as rated by consumers in 15 cities and 20 categories across the U.S. Businesses will be ranked based on the quantity and quality of the reviews that have been submitted about their business by visitors to Local.com. “Best of Local” winners will be selected and announced on December 1, 2008.
For more information about the “Best of Local” program please visit: www.local.com/bestoflocal.
To help kick-start this new program, the company also launched a “Best of Local” weekly drawing for a $500 American Express® gift card. Visitors who write a valid review on a local business at Local.com will be automatically entered to win. To register and enter to win please visit: www.local.com/bestoflocaldrawing.