Monday, May 25, 2009

15 ways to promote your company

Logo of the U.S. government's Small Business A...

Looking for ways to promote your business? You don't have to have the budget of a General Foods to get the message out to your customers.

Here's an article from the Small Business Administration (SBA) that outlines great ideas -- every single one of them the type of "real marketing" that can make a difference.

15 Foolproof Ideas for Promoting Your Company includes ideas such as:
  • contests
  • newsletters
  • demonstrations
  • seminars
  • premiums
  • speeches

Take a minute to check out what else SBA offers.

Sharon Hill, the Phoenix entrepreneur who is currently in beta with her ambitious undertaking, YoreTown, was the first to hammer home to me the importance of SBA (Small Business Administration) resources.

After all, she points out, they are free, smart, have deep experience and really know their way around starting a business. (Plus, it can't hurt to be sure you are on the right side of the government from the start).

If you have always poo-poohed government agencies as having only canned advice, take another look.

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1 comment:

Jamie said...

One of the articles there said that we should use technology to stay competitive. Well, there's no arguing with that. Every business should have the newest equipment that they can avail. There's still a limit to that, though. If the older one has the same specs as the new one or has specs close enough to the new one, then go stay with the old. Wait for the new ones with the better specs. Same is true with the software. Accounting and CRM software like Sage Timberline Office should be up to date. Not just the software, but also the users should be updated. A proper training or consultation with a Sage consultant should be given to those who will use the program.