Here's an article from the Small Business Administration (SBA) that outlines great ideas -- every single one of them the type of "real marketing" that can make a difference.
15 Foolproof Ideas for Promoting Your Company includes ideas such as:
Take a minute to check out what else SBA offers.
Sharon Hill, the Phoenix entrepreneur who is currently in beta with her ambitious undertaking, YoreTown, was the first to hammer home to me the importance of SBA (Small Business Administration) resources.
After all, she points out, they are free, smart, have deep experience and really know their way around starting a business. (Plus, it can't hurt to be sure you are on the right side of the government from the start).
If you have always poo-poohed government agencies as having only canned advice, take another look.