Sunday, May 24, 2009

Are you reaching the "older" online market

The May 21 Wall Street Journal ran an article about the Forgotten Market Online, women over 35.

The fastest growing segment of Facebook users is women over 55, ... and 65% of online apparel sales go to women over age 35, according to market researcher NPD Group. Among these, the fastest growing sales are to women between 55 and 64 years old

Online sales to women aged 25-35 fell 8% in the year ended in March, but sales to 55-to-64-year-olds rose 11%.

Saks Fifth Avenue's website, the average age of an online customer is 42, and she spends an average of $400 when she visits.

So here's the point: if you hunting for customers, be sure to consider how you can reach these buyers.

1 comment:

Adrienne Ragland said...

Glad I found this. I'm actually starting an online magazine for women (SINGLE) age 35-55 to 55. What I found prior to launching? The only ads were for AARP and wrinkle creams. I also looked at this WSJ report last year while we were in development and knew: No one is even trying to have a discussion with us about fashion, beauty, relationship insight, etc. etc. So since no one was - it has to be me. I challenge any designer to come to us to advertise and provide us with an age appropriate model and CLOTHING that does not say juicy on the butt or involves looking like a gladiator. Cheers! Adrienne Ragland, Editor/Owner Lovely Life