Tuesday, January 29, 2008

Bye-bye brick and mortar?

Kudos to the Center for Media Research without which I would have missed the interesting report by the Direct Marketing Association (DMA), entitled “Channel Integration and Benchmarks in the Retail Industry.”

Boring title - interesting info:
  • The absence of a brick-and-mortar store is becoming prevalent among retailers — 41 percent of survey respondents don’t have a physical store. [my note: survey was 101 retailers surveyed in November 2007]
  • The website is the most consistently used direct marketing channel, followed by email and direct mail.
  • Mobile is the direct marketing channel retailers are least likely to use.
  • Among the survey respondents, 66 percent gather customer information from direct mail, and 65 percent gather it from the Internet.
  • Discounts remain the most popular loyalty program, with 80 percent of respondents using them.

1 comment:

muthu said...
This comment has been removed by a blog administrator.