Though designed by newspaper execs, these trends ring very true for the local business under assault by the many changes in today's marketplace. Here are just a few:
- Availability is increasingly important - People are not always buying what they like, but instead what is at hand. 24/7 is becoming the norm.
- Infinite choices are making it hard to decide what product/service to buy.
- Increased life complexity calls for measures to simplify life.
A new breed of "professional customers" -- well-educated customers with extensive knowledge of competing products/services and pricing.
- 50-70 percent of buying decisions are made in the store means more focus on design.