It lists these three free tools that a local business can use to help get some things in the works that will send traffic to your site:
- Instant Press Release - use this tool as a guided template for creating and formatting your press release properly
- Press Release Grader - Take your written press release here and run it through a process that can help tell you how to make it even better.
- PRLog - with a strong release written, you can come here and to get your release distributed to thousands of news sites and feeds.
Check out the above, and check out Duct Tape Marketing - let me know if you try any of these tools and if they work.