Most of you have heard my rant about the importance of the About Us page - way, way, way too many sites have a lousy About Us page. (Like those diseases advertised as 'silent killers,' a bad About Us page costs you money & customers that you never even know you lost).
Anyway, Marketing Sherpa has provided some back up data about why it is important to have a good About Us page. (Company information becomes crucial to people who want to buy from you or do business with you -- not at first, but at the crucial negotiation phase).
The story is only open to non-subscribers until early July, so I'd suggest you visit it now, and glean the good information which includes WHY it is so important, as well as some ideas on WHAT should be included: 1. Up-to-date material 2. Customers - (Who else do you work with?) 3. History 4. Location(s) - 5. Boards of directors/advisors 6. Media coverage 7. Blogs/thought leadership