How Well Do You REALLY Know The Newspaper Industry?
Editor & Publisher reprints economist Robert Picard's test about the economics of the newspaper industry- and since everyone who has a stake in local marketing has some interest in newspapers, I wanted to pass it on here.
Think you know what to expect? Here are 3 of the 10 questions.
1. The average newspaper circulation is about(a) 150,000(b) 110,000(c) 85,000(d) 50,000(e) 35,000.
2. Newspaper penetration per population(a) Has remained relatively stable(b) Dropped suddenly in after 2000(c) Dropped suddenly in the mid 1990s(d) Began declining steadily beginning in 1980s (e) Has declined at a steady pace for 50 years
3. Newspaper advertising income reached an all time high of $49.3 billion in(a) 2006(b) 1999(c) 1993(d) 1989(e) 1984