Friday, October 3, 2008

Customer Surveys

I love 'em for the most part, but have seen mega-abuse among marketing consultants who recommend surveys to small business clients. Problem is, most people don't really understand the number of ways that results can be skewed.

Here's a post, The Art of Customer Surveys, from Guy Kawasake that pretty much says why customer surveys s*ck, and the one question that can summarize everything you need to know when you do s survey. This is one blog post I'm going to recommend every client reads before (s)he consents to a survey.

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