DM News reports on the partnership between JetBlue Airways Corp. and The New York Times to offer Times On Air, a new in-flight video magazine featuring content from the newspaper’s TimesTalks events, as well as original articles and multimedia from NYTimes.com.
The in-air exclusive programming is sponsored by the JetBlue Card from American Express, and JetBlue is in turn the official airline of TimesTalks events. The programming, which will be updated monthly, covers lifestyle topics such as travel, style, dining, arts, business and technology.
OK, this isn't strictly local marketing, but it is a great example of the type of promotion every business should be looking to implement. Peter Krasilovsky gave another good idea for cross promotion awhile back. Local marketing needs to be all about creativity.
Times On Air can be viewed at www.jetblue.com/timesonair.