Monday, August 6, 2007

Saks CEO Gives Recipe for Retail Success

Stephen Sadove gives an interview to the Richmond Times-Dispatch, in which he reveals the steps to advertising/marketing success for the prestigious Saks department stores:

Part of it is about the product, but part of it is also about having a bigger presence in the community and doing more outreach...
I think we have to do a lot better job and do more in local marketing...
Each of our stores is so different that is not about national advertising but about local advertising, marketing, outreach, initiatives, presence in the community and being involved in local events.

This is thinking that all local businesses should incorporate. And local newspapers, online local media and others should also take note about how they can help retailers accomplish it.

No comments: