Big Idea for Small Blog - how web to print increased readership and revenue

Interesting post in Read/WriteWeb byJosh Catone, Who Says Print is Dead? Local Blog Finds Success Offline.

It's a brief case study of The Flying Pickle, a hyperlocal blog in New Zealand that organized its best posts each week into a print edition that it delivered via post directly to the homes of local residents.

This is one of those smart but simple ideas, a 'bootstrap' marketing tactic that could work for small online sites, local community papers, and neighborhood blogs. Check it out.

edit: Here's the link to the original case study published by Zeta Prints