John Sumser of Electronic Recruiting News, (a newsletter for the recruiting industry) wrote a great blog post about his hunt for "Caramel Balsamic Gelato," in which he ended up finding the product he wanted as well as discovering a great example of a small local company that knows how to treat loyal customers.
John's point -- after a pleasurable email exchange with the president of Gelato Massimo -- was that, "When the talk turns to building intimate relations based on attraction rather than promotion, this is a good model of how to do it. A good product and a willingness to build your brand are the required ante."
Small business owners are always time-crunched. Over-extended. But in business, as in life, small things make a difference.