Love it or hate it, any small business that ignores Google is definitely in the "get real" category. The whole, "I don't have time for Web marketing" excuse doesn't cut it. That said, you don't have to be an Internet guru or devote 24/7 to having an effective Web presence.
Search Engine Guide editor Jennifer Laycock has two "real marketing" articles for local businesses that are well worth the time: Updating Your Google Maps Business Listing and Are You Using Google Coupons?
Both articles send you to the Google Local Business Center, where you can create, edit, or suspend your Google Local business listing. But Jennifer's articles go step-by-step through the process so you can be certain your business gets the max from Google Maps.