Wednesday, June 20, 2007

Greg Sterling Talks About How and Why

The always-articulate Greg Sterling has a link to his webcast called "Local Search Advertising: Challenges and Opportunities," in his post on Search Engine Land.

He also discusses some of the real-world issues facing small businesses when it comes to the complex array of online strategies, and the cottage industry that has emerged to help small business get real about local search marketing.

If you are at the execution-end of marketing for a local business you can't go wrong reading his ideas on both strategy and practical "how to."

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