Stupid Marketing Watch: Inside the Boston Bomb-Threat Flyer
Here's a pick up directly from Ken Magill's Magilla Marketing, a newsletter that's mostly about email but occasionally incorporates something else, as in this case.
"What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they're in danger of imminent death? On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook .. ."
Ken then links to an article at Direct, and I have done the same: