Thursday, June 21, 2007

Ikea - Small Businesses, Big Dreams

Sent to us from Sharon Hill, (, author and guru of all things telecommuting. Note that tho the contest is for retail locations, Ikea also offers home-based workers the chance for promotion by posting their creative solutions to common business problems:

An entire street of businesses can win a makeover in Ikea's, "Small Businesses, Big Dreams: Furnished by IKEA.” This online video contest will give a group of neighboring small businesses a dream IKEA design makeover. The contest supports camaraderie between business owners and revitalization of small town business districts by asking business owners to enter the contest on behalf of their entire business community. The contest started May 31, 2007 and will run through July 26, 2007 and site visitors are encouraged to vote for their favorite entries.

This rates as a double "real marketing" win in my book: the businesses get something they want, Ikea gets what it wants.

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