Matt McGee gets a "real marketing" award for his post on how to get some buzz from the increased interest in "green" businesses. I've reprinted his "how to make this work for you" below, but his entire post is well worth the read, and he explains why now is the time for small businesses to get in on the act.
1.) If you have products in your inventory that can legitimately be called green-friendly, break them off into a new category on your web site and promote it heavily on your front page, to your mailing list, etc.
2.) If you run a service-oriented business … well … I’m not sure how many people will care that you just switched to compact fluorescent light bulbs, but they might care if you do that, and make your fleet of service trucks eco-friendly, and get your employees involved in an outdoor cleanup/community service-type event.
3.) In either case, once you’ve gone green, contact the media — both online and offline. And by media, I mean TV, newspapers, local independent papers and magazines, and (since you need links), local and regional bloggers.
There you go: Get links and buzz by going green. It’s all the rage. And they say it’s good for the earth, too