Monday, October 15, 2007

Ready to "Just Start" a Business? Think "Intuit"

Hey - All you who want to do business with small businesses. Take a page from Intuit.

Intuit takes its positioning with small businesses seriously, and they do it with style. Their report on the Future of Small Business is a must-read.

And today they announced the Intuit Just Start! campaign to help budding entrepreneurs. Part of the campaign is a free "small business" community that allows folks to promote their business and get listed on Web directories. But that's just the beginning.

To help the 72 percent of Americans who dream of starting a business, Intuit is giving away free copies of its popular QuickBooks® Simple Start software so entrepreneurs can easily establish the financial habits that will help them get their business successfully off the ground.

My favorite part of the campaign is the upbeat little pledge that urges folks to "Just Start Something New -- Turn an idea into a business, or take your own thing to the next level. Do what you love." All you have to do it enter your name, and write in your dream. It's your own little "kick-start."

AND, as part of the campaign, there is a contest from October 9 to December 15 with a grand prize of $40K in cash & $10K in expert resources. (Talk about burying the lead! But seriously, I think for most folks, the kick-start-a-dream is the killer app.)

Corporate self-serving? You bet it is! But what makes this "Real Marketing" (vs. "Get Real!" marketing) is that the customer gets real and solid value, both tanglible and intangible. I say "YEA" for Intuit. With all the companies fighting over the local advertising dollar, here's a company that's going to be a leader in the upcoming small business revolution.

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