You've already considered Yahoo Local and Google AdWords, but have you thought about MerchantCircle.com, AskCity, TrueLocal, and YellowPages.com?
Writer Kristin Edelhauser has compiled a list (many of the ideas are free) to help promote your business including AskCity, MerchantCircle.com, and Froogle Local (now renamed "Google Product Search") in the Entrepreneur.com article that every local business should check out for some real marketing ideas: 15 Sites for Promoting Your Local Business
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