Talk about a great local marketing campaign - not since New York's "Big Apple" campaign has any initiative had as much follow through as the "What Happens in Vegas Stays in Vegas" outreach.
And if you think you've seen it all, check out the Be Anyone in Las Vegas site, which helps you create an entirely new persona to use when you're in town. Fun, glitzy, and as quintessentially Vegas as a rhinestone headdress.
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