Thursday, July 26, 2007

Local Media Changes - How do Local Marketers Keep Up?

Lots going on in local media.

For local marketers, this means that our communications vehicles are changing, changing, changing. We have to find ways to get the PR message out, to work with and be involved with, the changing media. (If it were up the the media folks, we'd just happily pay the bills via banner ads and keyword buying, as they go about their struggles to find an audience.)

The Chicago Tribune launched a site redesign. Faster, more video, increased interaction with Trib staffers, better search, and a new marketing campaign, " revolves around you."

The NY Times ups its single-copy pricing. Sunday moves from $5 single copy to $6 and daily moves from $1 to $1.25, Some subscriber prices are up as well. With the subscriber pricing, the Times promotes All Access, meaning you can get Times Select, extra email alerts and extra crosswords, Times Reader, Times Digest, and the electronic edition.

The Washington Post started their hyperlocal edition in Loundoun County, Virginia,

Seattle-based Fisher Communications, with 19 television stations and eight radio stations, purchased Dallas-based Pegasus News, a hyperlocal web site, with the intent to take the model to other markets. Earlier this year Pegasus introduced The Daily You, that creates personalized news based on user behavior.

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