Monday, July 23, 2007

Transforming Traditional Media

My pal Beverly Crandon has a post, Transforming Traditional Media, about the foolishness of newspapers that just post a .PDF for their online content. It's hard to believe that in this day-and-age any publication would just port over their information but I see it all the time, especially in business journals.

Any medium that believes it is sufficient to just repurpose print information is definitely in the "Get Real!" category of marketing. Bev's example of Gannett's Information Centre is one that all publications should take to heart.

Another great case study is what the Washington Post is doing with their Hyperlocal strategy. PaidContent has a good piece about this.

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