Friday, July 20, 2007

Car Dealer Promotion Goes Awry


A Roswell, NM car dealer promotion went way astray when a direct-mail marketing company mistakenly sent out 50,000 scratch-off tickets to residents all of them declaring the ticket-holder the $1,000 grand prize winner.

Just one of the tickets was supposed to be the grand prize winner.

Jeff Kohn, Roswell Honda general manager said a typographical error by Atlanta-based Force Events Direct Marketing, which printed the tickets had given all 50,000 scratch-off tickets grand prizes.

Check out the full story, and then ask yourself, "If this happened to me, how would I deal with it to make my customers still feel really good -- short of giving away the $50,000?"

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