E-mail marketing is revolutionizing the marketing of theatre and cultural organizations. PatronMail is a key e-mail provider for more than 700 arts and cultural organizations.
DM News runs an interview with Bil Schroeder, director of marketing at Buffalo, NY’s Studio Arena Theatre that reveals how an email program can help smart marketers bring home the money...and there are good tips here for any local business.
For instance, Schroeder says they "developed an e-club which offers discounted tickets and “insider information” to the patrons on our e-mail list. If a performance isn’t selling well we create a special discount and promote it only to e-club members."
So simple. And truly, "real marketing."