My friend, co-worker, and sometimes boss, Richard Rosen is considered an expert in phone applications for local search marketing and he has an article, I Need it Now, in the recent Adotas newsletter.
Richard says, "But here’s the brutal truth: most of today’s local search directories currently in the field aren’t in a position to help anyone’s faucet get fixed. Even with the requisite trappings of Web 2.0 — user rankings and comments and integrated search results – they are only the first step in the evolution of a truly useful local search product. And because those local search directories aren’t yet genuinely useful, they’ve stymied the Web’s penetration of small business."
Richard is currently working on a new method for local search directories, an application that benefits consumers and local businesses in a way local search doesn't at the present time, so we'll be hearing more from him soon.